A Woman Who Invests

There comes a moment — or maybe a hundred small ones — when you realize: something has to change. Not because you’re failing, but because a quiet knowing whispers the truth: I want to be a woman who knows what she’s doing with money.

You might not say it out loud. You might not even be totally sure what it means. But you feel the pull: to earn well, to save consistently, to invest intentionally, and to take care of your future self. And not in some vague, “someday” kind of way — but with real action, starting now.

And it’s such a worthy ambition.

Becoming a woman who invests isn’t just about numbers in an account — it’s about stepping into your power. It’s about giving your dreams a foundation to stand on — and feeling proud, steady, and free.

In this post, I’m going to walk you through the three shifts that helped me grow from someone who avoided investing… to a woman who does it with love and intention. And yes, you can do this, too. In fact, you’re closer than you think.

Spending vs. Investing: Shift Your Energy

There’s a huge shift that happens when you stop looking at money only as something to spend — and start seeing it as something you invest. It is a shift that changes everything. And I don’t just mean investing in the stock market. I mean investing in your values, your vision, and the kind of life you want to build.

For years, I thought of money in the moment. If I had it, I spent it — on groceries, bills, maybe a little (or big) treat here or there. Nothing terribly extravagant, but also — nothing lasting. I didn’t realize that so much of what I spent wasn’t actually aligned with what I truly valued.

I noticed that spending often comes from a place of scarcity. It’s fast and unconcious. Not only that, but after that initial dopamine hit, it drains your energy — financially and emotionally — and leaves you feeling like you’re still missing something.

But investing — that’s different. Investing is intentional. Investing is deliberate, and asks:

“Will this add something meaningful to my life?”
“Will it support my wellbeing, my goals, my future?”

Whether it’s money, time, or energy, investing feels rooted and steeped in presence and abundance.

That’s one of the shifts I help women make in my coaching work. We stop the cycle of unconscious spending — and replace it with aligned, life-giving investments. And yes, that includes your savings account and your retirement plan — but it starts with how you think and feel about money every day.

Start Small, but Start Today.

You don’t become a woman who saves and invests overnight. It happens in the small, daily choices. Those moments when you pause before buying something on impulse, or the times you open your bank app and look, with love and courage, at the numbers. How about the first time you transfer $100 to a savings or investment account — and then you leave it there.

That’s how it begins.

When I started, I had no clue how to “invest.” It felt complicated and a little intimidating. So I started small. I focused on investing my energy into practices that made me feel clearer and calmer. I paid attention to my values and asked myself: What do I really want to build?

I made investing a daily practice, first with my energy, then with my day-to-day spending, and then by learning to invest money. And slowly, I began to feel the power of it.

You might think you’re bad with money (spoiler alert: you are not), or that you “should” already know how to do all this (again, not true). Nobody is born knowing how to build wealth. It’s a skill. And it can be learned — joyfully, gently, and one decision at a time.

Rest assured, you’re not behind. In fact, you’re right on time.

Want Your Practices to Stick? Make It Personal.

Saving and investing don’t stick when they’re rooted in shame or fear. But when they’re connected to what you care about most? It becomes a lifelong love story.

One of the biggest shifts I made was getting clear on my values. What really matters to me? What do I want to be available for — and what do I want my money to support?

For me, I want my money to create safety and freedom. I want to be able to give generously. I want to make decisions from a place of peace, not panic. When I started aligning my money with these values, the way I approach money changed.

It stopped being the stick of, “I should save,” and instead became the carrot of, “I get to invest — for the life I actually want.”

This is one of the most powerful things I help my clients center with their money: their values, and how to translate those into financial priorities. We’re crafting a meaningful, values-aligned vision for their money — one that’s built to last.

When your saving and investing is tied to what matters most, it stops being a chore and becomes devotion to the woman you are becoming and the life you wish to live.

“But shouldn’t I wait until I’m out of debt first?”

This is a question I hear often. And I get it — I used to think the same thing. But here’s the truth: you don’t have to wait to start saving or investing. In fact, waiting often keeps us stuck in a cycle of “not yet,” where the future we want always feels just out of reach.

Yes, debt matters. And yes, you can address it. But you can also begin building wealth now. Even if it’s just $50 a month. Even if it’s one small choice at a time. You’re allowed to hold both: responsibility for where you are, and vision for where you’re going.

And as you begin, you create momentum as you build a relationship with money that’s not based on guilt or fear — but on possibility.

When You Become a Woman Who Invests.

When you make the move from spending to investing — in your money, your time, your energy — you will start to feel different. You’re no longer spending to soothe or because you “should.” You’re making choices that feel aligned with what really matters to you.

It’s in the small, often unseen decisions — the pause before a purchase, the moment of checking in with your values, the quiet act of transferring a little something into savings — that a whole new rhythm begins to emerge. A rhythm of consistency and a growing clarity.

Instead of financial habits that feel heavy or disconnected, you start creating ones that feel really good. That feel true to you because they’re rooted in your vision, your desires, your values — not someone else’s version of what you’re “supposed” to do.

You don’t need to be perfect with money and you don’t have to have it all figured out.

But you can become a woman who invests. Who tends to her money with love. Who builds a foundation strong enough to hold the life she wants.

And when you do, you’ll feel more grounded, more empowered, and more free. You’ll know, in your bones, that you’re building something real — because you are.

Are You Ready to Get Right with Money?

If this post resonated, you’ll want to check out Get Right with Money® — an integrative approach to healing your relationship with money and building real, lasting financial wellness.

Enrollment isn’t open just yet, but that doesn’t mean you have to wait to take the next step.

Click below to book a call and let’s talk about where you are, what’s possible, and whether the next round of Get Right With Money will be a good fit for you.

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Nona Jordan

I'm Nona Jordan: master certified coach, energy worker and former CPA. I support women in business who are ready to become the woman that they are meant to be.

I am passionate about your capacity to change. I believe that you can, that you must become the women that your vision is asking you to be, to live the life that you most want to live. I am here to help you rest into your deep wisdom to create the success you desire.

http://nonajordan.com
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