A Woman Who Invests

There comes a moment — or maybe a hundred small ones — when you realize you long for something to change. Not because you’re failing, but because you feel the whisper of truth: I want to be a woman who knows what she’s doing with money.

You might not say it out loud. You might not even be totally sure what it means. But you feel the pull: to earn well, to save consistently, to invest intentionally, and to take care of your future self. And not in a vague, “someday” kind of way — but with real action, starting now.

And it’s such a worthy ambition.

Because being a woman who invests isn’t just about considering numbers in your accounts — it’s about stepping into your power. It’s about giving your dreams a foundation to stand on — built on a deep trust in yourself.

In this post, I’m going to walk you through the three shifts that helped me grow from someone who avoided investing to being a woman who invests my time, my energy, AND my money with love and intention. And yes, you can do this, too. In fact, you’re closer than you think.

Shift From Spending to Investing.

There’s a huge shift that happens when you stop looking at money only as something to spend — and start seeing it as something you invest. And I don’t just mean investing in the stock market. I mean investing in your values, your vision, and the kind of life you want to build.

For years, I thought of money in the moment. If I had it, I spent it — on groceries, bills, maybe a little (or big) treat here or there. I didn’t realize that so much of what I spent was largely unconscious and I spent on things that weren’t actually aligned with what I truly valued.

I noticed that kind of spending often comes from a place of scarcity. Not only that, but after that initial dopamine hit, it drains your energy — financially and emotionally — and leaves you feeling like you’re still missing something.

But investing — that’s different. Investing is intentional. Investing is deliberate, and asks:

“Will this add something meaningful to my life?”
“Will it support my wellbeing, my goals, my future?”

Whether it’s money, time, or energy, investing feels rooted and steeped in presence and abundance. It’s empowering.

That’s one of the shifts I help women make in my coaching work - we move away from the cycle of unconscious spending — and replace it with aligned, life-giving investments. And yes, that includes your savings account and your retirement plan — but it starts with how you think and feel about money every day.

Start Small, but Start Today.

You don’t become a woman who saves and invests overnight. It happens in the small, daily choices. Those moments when you pause before buying something on impulse, or the times you open your bank app and look, with love and courage, at the numbers. How about the first time you transfer $100 to a savings or investment account — and then you leave it there.

That’s how it begins.

When I started, I had no clue how to “invest.” It felt complicated and a little really intimidating. So I started small. I focused on investing my energy into practices that made me feel clearer and calmer. I paid attention to my values and asked myself: What do I really want to build?

I made investing a daily practice, first with my energy, then with my day-to-day spending, and then by learning to invest money. And slowly, I began to feel the power of it.

You might think you’re “not good” with money (spoiler alert: that isn’t true), or that you “should” already know how to do all this (again, not true). Nobody is born knowing how to build wealth. It’s a skill. And it can be learned joyfully, and one decision at a time.

Rest assured, you’re not behind. In fact, you’re right on time.

Make Your Practices Stick.

Practicing being a woman who invests doesn’t stick when it’s rooted in shame or fear. But when your practices are connected to what you care about most? It becomes a lifelong love story.

One of the biggest shifts I made was getting clear on my values. What really matters to me? What do I want to be available for — and what do I want my time, my energy, and my money to support?

For me, I want my money to create stability and freedom. I want to be able to give generously. I want to make decisions from a place of peace, not panic. When I started aligning the way I spend these resources with my values, the way I approach money changed.

It stopped being the stick of, “I should save,” and instead became the carrot of, “I get to invest in the life I actually want.”

This is one of the most powerful things I help my clients center with their money: their values, and how to translate those into energetic and financial priorities. We’re crafting a meaningful, values-aligned vision for their resources, including money — a vision that is built to last.

When investing is tied to what matters most to you, it stops being a chore and becomes an act of devotion to the woman you are becoming and the life you wish to live.

“But shouldn’t I wait until I’m out of debt first?”

This is a question I hear often. And I get it — I used to think the same thing. But here’s the truth: you don’t have to wait to start saving or investing. In fact, waiting often keeps us stuck in a cycle of conditional actions (only after x happens will I do y), where the future we want always feels just out of reach.

Yes, debt matters. And yes, you can address it. But you can also begin investing now. Even if it’s just $50 a month. Even if it’s one small choice at a time. You’re allowed to hold both: responsibility for where you are, and a vision for where you’re going.

And as you begin, you build a relationship with money that’s not based on guilt or fear — but on possibility.

When You Become a Woman Who Invests.

When you make the move from spending to investing — in your money, your time, your energy — you will start to feel different. You’re no longer spending to soothe or because you “should.” You’re making choices that feel aligned with what really matters to you.

It’s in the small, often unseen decisions — the pause before a purchase, the moment of checking in with your values, the quiet act of transferring a little something into savings — that a whole new rhythm begins to emerge. A rhythm of consistency and a growing clarity.

Instead of financial habits that feel heavy or disconnected, you start creating ones that feel really good. That feel true to you because they’re rooted in your vision, your desires, your values — not someone else’s version of what you’re “supposed” to do.

You don’t need to be perfect with money, and you don’t have to have it all figured out.

But you can become a woman who invests. Who tends to her money with love. Who builds a foundation strong enough to hold the life she wants.

And when you do, you’ll feel more grounded, more empowered, and more free. You’ll know, in your bones, that you’re building something real — because you are.

Are You Ready To Be A Woman Who Invests?

The Get Right with Money® Quick Start Guide expands on what we've explored here—offering you the complete framework, somatic practices, narrative-shifting inquiry, and guided yoga nidra sessions to support your nervous system as you heal your relationship with money.

It's 15 pages of practical, embodied wisdom you can return to again and again.

Nona Jordan

I'm Nona Jordan: master certified coach, energy worker and former CPA. I support women in business who are ready to become the woman that they are meant to be.

I am passionate about your capacity to change. I believe that you can, that you must become the women that your vision is asking you to be, to live the life that you most want to live. I am here to help you rest into your deep wisdom to create the success you desire.

http://nonajordan.com
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