Lessons from the first year

cupcake1.jpg

This was my first full year running my coaching and consulting business like, well, a business, not a hobby. Last week I shared with you the mentors, coaches and friends who have sustained me in developing my business, healing myself, and staying grounded during 2010. This week, I'm here to tell you something very important.

Ease takes a lot of effort.

Running a business is not for the faint of heart.  It requires an astonishing amount of courage -- it absolutely shows us all the ways we are hiding from ourselves or the world, and the ways we talk to ourselves about what we can, or can't, do.  To create ease in a business and to create ease in our life requires consistent and steady attention.  To maintain that...

You've got to absolutely love what you are doing.

If you don't completely LOVE what you are doing, the effort it takes to reach a measure of ease in your business is going to feel like pulling teeth. When I first started coaching, I thought I wasn't coaching if I wasn't helping people shed limiting beliefs through The Work of Byron Katie.  And you know, it just wasn't my thing.  It didn't light me up.

And it started feeling like a chore to talk to my clients.  That was hard.  So I went back to the drawing board.  Many times.

Don't be afraid to try different things if it's not right.

I must have changed my niche 1,000 times.  I hemmed, I hawed, I rewrote copy, I redesigned my header, I futzed.  I practiced different elevator speeches onmy very patient friends...  I tried out different kinds of offers. I felt like I was in a big dressing room, trying things on and tossing them off. It was a process.  But when it "landed" I KNEW it.  I was having fun, loving my clients, and it felt ease-filled. My business really started growing.

Your right work honors the BEST things about you

Lots of healers and coaches go looking for that elusive 'something' (certifications, trainings, degrees, classes...) that they think willconfer "readiness" on them.  But you know, USUALLY, these brilliant women are just overlooking what is already there.

When I first thought about business coaching, I was non-plussed.  I went into the coaching business to get away from business (I know that's confusing, but stay with me), but really, what I kept talking about and was really excited to talk to other coaches and healers about?  Their business.  Their plans, their strategies, their structures...  And, of course, their yoga practice, or, how yoga could help them be better at their chosen work.

Once I embraced that, the effort truly did become ease-filled. And it played to all the strengths that I have been cultivating my whole life, just being me.  We really don't have to go looking for anything else.

(note: I'm a life-long learner (and you probably are, too) so learning is a GOOD thing -- except when we use it as an excuse to stop doing our work in the world.)

We can be nourished by our business and when that happens, our clients feel it.  Because we are in a flow of ease and grace.

When we love what we are doing, and what we are doing honors our natural talents, gifts, and preferences, the effort feels graceful and fluid. A perfect alignment and exchange of energy.

Where are you with your business?  What needs to happen in 2011 to reach that magical place of flow and organic growth?

Namasté to you, business yoginis!

11 comments

Carrie Anne Tallman Nov 19, 2010 05:52pm

It's good to hear how many times you changed your niche and that we don't have to force one. Trying things on sounds much lighter. That cupcake looks pretty awesome too:).

Read more
Read less
  Cancel
Martine Brennan Nov 17, 2010 05:27pm

Dear Nona, excellent blog and timely for me today as I work on launching a new programme. Thank you

Read more
Read less
  Cancel
Online Yoga Certification Nov 26, 2010 12:04pm

Wow, this is a pretty heartfelt and honest article you have shared here with us. Thanks for the share!!!

Read more
Read less
  Cancel
Tweets that mention Lessons from the first year -- Topsy.com Nov 17, 2010 02:59am

[...] This post was mentioned on Twitter by Nona Jordan, Nona Jordan. Nona Jordan said: Blogging about: Lessons from the first year http://goo.gl/fb/MIoI4 [...]

Read more
Read less
  Cancel

Thanks to you all for commenting -- each of you are bright lights in the world and I am delighted to watch each of you create ease in your business ventures. xoxo.n

Read more
Read less
  Cancel
www.divinehealth.ca Nov 20, 2010 05:40pm

Great comments! When you love what you do, life is much more sweet!

Read more
Read less
  Cancel

Hi, Nona,I'm a lifelong learner also - that is such a strength for both of us! Congrats on your first full year. Sue

Read more
Read less
  Cancel
Debi Johnson Nov 19, 2010 06:43am

Nona,Thank you, thank you for this post. Wow, you have helped me give myself permission to follow me being ME! As you know, I am one that keeps taking classes, improving, always striving to arrive, heck maybe I am already there :)

Read more
Read less
  Cancel

Aww, Nona, such a heartfelt and honest blog post - I love it! Speaks to me so much as I feel/ felt exactly the same! No doubt the next year will become even better with all the love you've got to give to your clients! xoxo

Read more
Read less
  Cancel

It's so fabulous to see you step into what LOVE and shine and share your brilliant self with the rest of the world. You're definitely one of the Westies!! So excited to have you back!

Read more
Read less
  Cancel

Nona, I'm so thrilled you're almost here! Thanks for helping me feel that nourishment from my business and for helping me bring out the best in me. Kindest, Helen

Read more
Read less
  Cancel

Leave a comment