I adore feeding birds in my backyard.
This morning, as I sat in meditation on my snowy deck, two black-capped chickadees were breakfasting on our newest feeder. They chatted in the bush nearby and flitted out only to get their seeds. The snow fell, I drank my coffee, and my heart-swelled with love and gratitude that I could provide sustenance for those two little birds.
The wisdom of the bird feeder.
Marketing is how we generate income, so it's important (like really important). It's how we start the conversation about how we serve and support. It is an invitation to our ideal clients.
Lesson One: Placement
I want the birds to have access to the seeds and the suet, so the most important thing I can do is place the feeder in a place where they will naturally see what I've put up for them.
So many healing practitioners, coaches and creatives have amazing offers, but no one ever sees them. Who are the people who will most benefit from your value-packed offers? Do they even know that what you have is available to them?
Make sure your offers are visible to the people you want to serve.
Lesson Two: Feedback
I have another kind of feeder that is stuck to my kitchen window and the birds don't even seem to notice it. There are no bushes nearby for them to perch in and my dog likes to stand at that window. It's not a natural place for them to look for food - but when we put up our new feeder, I made sure to place it where the birds normally hang out and I stocked it with tasty suet and seeds that are perfect for our local backyard bird population.
When the birds weren't interested in my first feeder, I didn't assume that it meant my seed choice sucked or that the birds clearly didn't want what I had to offer - I simply looked at it as feedback. I stepped back and took a look at the situation and shifted direction based on what I learned.
So what do you make it mean if people don't show up instantly for what you've pulled together? If you are telling stories about what they must think or about your value or worth, I would encourage you to reconsider. Perhaps the value of your offer isn't clearly defined or the people who need what you've got can't SEE your offer because they can't see it.
Look at the feedback you get with clear eyes and adjust accordingly.
Lesson Three: Serve, Serve, Serve
If I see birds feeding on my neighbor's feeder, I am not afraid. I am not graspy. I don't feel jealous and judgmental of my neighbor and try to get the birds to come to my feeder. That would be all sorts of crazy, huh? Instead, the joy I feel when I see birds enjoying my feeder is immense. I feel like my heart is going to burst with happiness in those moments.
When I am offering a program, a new service or a product THIS energy of service and expansiveness is what I want to cultivate. I constantly remind myself of the benefit that my clients will receive, I feel the happiness that this will bring to then AND to me, and I savor that.
When you are pulling together an offer, it is not about you. When you make it about you, your energy will become graspy, needy, and fearful. People can feel that energy and it will not attract the clients that you want. Really. I know this from experience!!
Your work is to price it in a way that you aren't going to feel resentful, to place it in front of the right audience over and over, notice what kind of feedback you get and adjust accordingly - all in the spirit of service.
Right placement, receiving feedback and the spirit of service creates beautiful marketing that invites the people that will bring sustainable profits into your business and your bank account.
Deep sustenance for your right clients - and you.
Is there a way that you are interfering with your own efforts?
How can the bird feeder help you create real sustenance for you and your clients? Do you need to change the placement? Make yourself more visible to your right clients? Or maybe you need to receive feedback (instead of making it mean something it SO doesn't mean). Or perhaps it's simply time to open your heart and drop into the spirit of service.
I would love to hear from you. How can the wisdom of the bird feeder change the way you market and bring money into your business?