Giving 200% effort is the gold-standard.
The corporate world certainly values that. Get on that ladder and make your way up, fast and furious. Put in the hours. Do what needs to be done. Work is called work for a reason, right?
Nike admonishes us to Just Do It, which implies, with the athletes in the commercials, working ourselves as hard as we possibly can to achieve nearly impossible results of perfection, by standards someone else deemed "right".
The message is loud and clear: work super-duper, extra hard to get what you are supposed to want: the body, the house, the car, the money, the status...
But what amount of action is truly necessary to get you the results you really want?
You want to grow a business built around your muchness and you want your muchness to create a better world in the process. Maybe you also want time to practice yoga, go for a run, and have time with your friends. Or perhaps you want to be present for your children. Certainly you don't want to be too tired or exhausted to play or cook dinner or go on a date with your other. You want flexibility with your time and you want to be compensated well.
In other words, you have defined what is important to you.
And yet, sometimes, even with this clarity going into the business building process, something goes awry. Even when you hold the keys to your schedule, somehow it begins to look like a Nike ad or a corporate job description: too busy, not enough time, limited energy, no time to think, and a whole lotta stress. Glued to the computer, WILLING the business to to grow. right. now. dammit!
In the meantime, the important bits that you really want energy for, slip by.
It's habitual. It's cultural. It's... easy.
It's easier to focus on busy-ness than it is to intentionally create the harmony that we truly desire. It's easier to go with the cultural flow and be stressed out and discontent. Sticking with Just Do It and working at 200% until you can't take any more is accepted and supported and will get you the knowing nods of empathy in the Starbuck's morning line up.
But it's not what you want, deep down, in your bones.
In yoga, I ask my students to do just what is needed. How little effort can you exert and find ease in the posture? Use as few muscles as possible to create effort, without tension. There is exertion, with peace. There is a smile, instead of a furrowed brow.
In your business, what effort is necessary to create what you truly want in your life?
Can you locate that place of effort that doesn't feel like exertion of will? Can you create fluidity and grace between the different parts of your life that you are cultivating?
Can you limit yourself to doing just what is necessary and drop the rest?
Namasté to you, business yoginis!