It doesn't mean that you ignore accounting for your business because you don't like it.
It doesn't mean you avoid marketing your services because marketing feels smarmy.
And it doesn't mean that you willingly operate without a business map that will move you toward your intention.
You get the picture.
The path of least resistance is doing what is required to create ease in your life and your business.
Each of us has a different conception of success, but to get there - to whatever success looks like for you - you must create and ground into a solid foundation that will support your growth so you can reach the people you are meant to reach.
- The path of least resistance starts with a plan for your business that doesn't overwhelm your life (read: there is harmony between your business and life, not tension).
- The path of least resistance includes a business structure (llc, sole proprietorship, corporation) and having conversations with professionals (accountants and lawyers) who can advise you on making that happen.
- The path of least resistance means having systems in place that will support you in serving your ideal clients: intake forms, filing systems, telecommunications, ways to share information, a website that you can update, file backup plans, process maps, etc.
- The path of least resistance means having your financial house in order. You know how much money you have, how much you want to be making, and a plan to get you there.
- The path of least resistance means you are putting yourself in front of your audience and making strong offers that are truly in service to their needs.
- The path of least resistance means that when you don't know what to do next, you find the help you need so you can keep moving forward.
In other words, to create ease and to stay on the path of least resistance, it is imperative to be smart with your time, your money, and your energy, to know where you are going and how you are going to get there, and to create a rock-solid foundation that will allow you to grow your business and have fun doing it.
The path of least resistance in a yoga practice is not avoiding the postures that are difficult or push you to your edge. The path of least resistance is about fully grounding the body, aligning your structure (asana), and staying present to the uncomfortable sensations, riding the breath, releasing and then noticing if you can expand your edge just a bit more while still honoring where you are.
Your business requires you to play this same edge.
You honor and respect where you are, but have a clear picture of where you are going and what is required to get there. And then you move forward, action by action, breath by breath.
My wish for you and your venture is that you create TRUE ease for yourself and your business. May you find yourself grounded, present and willing to do the work that it takes to create success in all areas of your life in 2011.
Namasté to you, business yoginis!
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